Those nice people at Contagious have allowed me to share the article on Apps I wrote for their latest issue.Download Apps - Contagious march 09
As with anything moving as fast as apps it's already a little outdated - the founder of Dodgeball ( which I mention) has now launched foursquare and a number of the gaps I discuss have been filled.
But I remain convinced that apps ( be they on Facebook, iPhone or anywhere else )are a major opportunity for brands and will be a significant factor for some time yet.
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