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slavin

Great notes -- couldn't agree more -- look for a big announcement from MTV in the next two weeks. It's the next logical step from our Sopranos work for A&E. (http://www.areacodeinc.com/work/sopranos/)

simon andrews

Hey Kevin - now that is intriguing! I loved the Sopranos work - it's adding another dimension to TV.

Le'Nise Brothers

Even though consumers are fast forwarding through advertising on their PVRs, it's interesting to hear anecdotally that if the branding is prominent enough on a TV spot, there is high brand recall despite the fastforwarding.

Thinkbox ran an interesting study on this last year that showed that consumers would also rewind an advert if it was something they had seen before or if something in the advert engaged / intrigued them.

simon andrews

I think the thinkbox work confirms that good ads work - just like they always have. The problem is most ads aren't good, so now they get missed. Interesting times.

Matteo Berlucchi

Simon, I guess this is the spirit behind Livestation: use commoditised content to drive interaction on the web. Watch live TV on your computer and click through to the site all on the same platform (instead of having a TV and a computer).

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