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Following on from their end of TV research IBM have released some more interesting research - which is going to be part of their End of Advertising as we know it report to be published this autumn.
The research covers the US, Japan, Germany, Australia and the UK. Again well worth digging through - we were struck by just how dominant social networking and User Generated Content is in the all the markets other than Japan. There UGC is big, but social networks are not so popular - yet.
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