Wibree - The new bluetooth

As Bluetooth starts to take off as a means of marketing, Nokia have announced Wibree; a new technology that performs a similar function to Bluetooth but is more energy efficient and uses smaller chips - although it is slower.
Along with RFID chips getting trial, technologies like Bluetooth and Wibree mean we will start to see mobile interacting more with the physical world. We already have posters that allow people to download info using bluetooth (Mindshare did a big campaign for Landrover) and this sort of thing will grow very quickly.
An interesting example is the way QR codes are now being intergrated into marketing campaigns outside of Japan, where they have been popular for a number of years. QR codes are a sort of mobile barcode - they use an application that is downloaded to a camera phone which means that when a photo of an image is taken a website automatically opens on the mobile - perhaps an instant win or more information on a product.  Shotcodes is a key player and has just announced a major deal for Sprint in Mexico and the FT cover a Hong Kong based company MyClick.
Minority Report just doesn't seem that futuristic anymore.

Comments

[Raimo van der Klein]

Do you have any examples of the use of QR codes outside of Japan. Very curious how the business case looked and who was in the lead in that project.. Hope you can let me know.

[Simon]

The Coke/sprint deal with shotcodes in mexico - don't know any details. Heineken did a campaign in Holland with Shotcodes using beermats and HP have played around with it;
http://www.activeprint.org/press/nrc.htm
I do know lots of people have talked about this type of campaign but the lack of an installed base (and the consequent need for a download) scares people off