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HeavyLight

Bit of a blast from the past:

Have you noticed what Phorm are attempting to get going in the UK?
http://www.phorm.com

and the reaction against their perceived untrustworthiness?
http://www.badphorm.co.uk

Regardless, if Google were to launch something similar as you suggest, I'd be at the front of the queue to signup!

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    addictive!

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      My new business - the full service mobile agency - Strategy, Creative, Tech & Media