New research from ITV shows that most viewers don't believe the ads;
This is not an ITV problem - its a problem for the whole marketing industry. It's time to experiment.
addictive!
- addictive!
My new business - the full service mobile agency - Strategy, Creative, Tech & Media
Defining posts
- Branded Utility
- E-consultancy Interview
- Defining loyalty
- It's time to experiment
- The world is flat
- Online advertising adds up
- Wake up call for agencies
- Mobile Advertising: Front Page News
- Ad Avoiders in DM
- The forgotten 99%
- Great TV ads don't need TV
- The challenge for advertising
- Product Placement - ready for prime time?
- Carat forecast $40 billion switch from TV
- IPOD TV - where are the ads?
Recent Comments
- Cameron on Mobile World Congress
- Simon Kendrick on Mobile Fix - February 5
- Simon Andrews on Smartphones bigger than social?
- Michael Schaefer on Smartphones bigger than social?
- Simon Andrews on Smartphones bigger than social?
- Simon on Smartphones bigger than social?
- Hispanic tv advertising on Have a Soulful Christmas
- dino on Have a Soulful Christmas
- Addictivemobile on Ever get bored in meetings? There's an app for that
- Mild_swearwords on Ever get bored in meetings? There's an app for that
What we're reading
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Chetan Sharma: Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
Beck: Got Game: How the Gamer Generation Is Reshaping Business Forever
Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-First Century
Personal, Portable, Pedestrian: Mobile Phones in Japanese Life
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Seth Godin: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Paul Arden: It's Not How Good You Are, It's How Good You Want To Be
Andrew Jaffe: Casting for Big Ideas: A New Manifesto for Agency Managers (Adweek Book S.)
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Tom Peters: Re-imagine!: Business Excellence in a Disruptive Age
What we're listening to
Technorati
addictive!
- addictive!
My new business - the full service mobile agency - Strategy, Creative, Tech & Media
Hi Simon,
I hope all is well.
Not surprising at all. people don't believe the ads, don't like the ads, like to skip the ads.
as you said, time to experiment and NOT to do something like this article: http://tinyurl.com/s63ct
which, if it weren't on the NYT i'd swear its a joke.
all the best
Asi.
Posted by: Asi | June 08, 2006 at 01:15 PM