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Asi

Hi Simon,
I hope all is well.

Not surprising at all. people don't believe the ads, don't like the ads, like to skip the ads.

as you said, time to experiment and NOT to do something like this article: http://tinyurl.com/s63ct

which, if it weren't on the NYT i'd swear its a joke.
all the best

Asi.

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    addictive!

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      My new business - the full service mobile agency - Strategy, Creative, Tech & Media