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Christopher Bennett

Love your blog. Great stuff man, I'm curious to see what this new Disney will mean for iTunes and other content providers - stay on it.

CB

Asi

As you said Simon, unless the ads will be hugely relevant and entertaining, people will find ways to avoid them - faster than any of them marketers can blink! but this is a good lesson for brands - very soon, if not already, it is going to be: be great or F**k off my sight...

viva la' revolution!

free advertising

Most of this ads are boring and interrupting. Please make them few and avoid repetition.

makethelogobigger

I’m just wondering who at Disney thought, "Hmmm, since PVRs are killing the ads on our shows, let's release a lesser quality version online AFTER the original broadcast."

Unless I'm missing something, why would I ever choose a downloaded version of a show with commercials (that I can't avoid) over a PVR version that I can?

Surinder

At a panel discussion today, Disney's ABC dismissed the significance of online TV despite this experimentation.

via Steve Rubel
http://www.micropersuasion.com/2006/04/_this_morning_i.html

Simon Andrews

I think that Disney has picked up on our mantra - its time to experiment. Smart media companies are trying lots of things to see what works. Do i think this example will work? No. But i'm glad they're thinking about what to do next.

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    addictive!

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      My new business - the full service mobile agency - Strategy, Creative, Tech & Media