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Alister Coyne

While myspace may be the 'hottest thing in' I fear kidulthood have tapped into a marketer's 'wet dream cum floppy'.

It's blatantly obvious that the contrived dialogue is nothing other than marketing bullshit. I mean bullshit in a nice way, it's apparent that it's not written by a 17 year old fan.

Even if ING are missing their consumer market it's quite easy to determine that 'friend' Roots Manuva is a fan generated web page and not the real deal. How does that ring true with the credibility of kidadult? Rhetorically speaking probably not very high.

So if we were to look past this band trying to bank on the vitual world of myspace, you'd have to look past ING's non relevant advertising and of course just speculate that some media buyer booked the space with no understanding of the context.

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    addictive!

    • addictive!
      My new business - the full service mobile agency - Strategy, Creative, Tech & Media