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Russell Buckley

Simon - totally agree.

Actuallly, on MobHappy, I wrote about the same conference:

"But, it’s pretty clear to me that they (agencies and operators) don’t really know how make it work. I don’t mean to be disrespectful, but they’re like cavemen who know that a couple of sticks can create fire. They just haven’t figured out the rubbing together part yet." http://mobhappy.com/blog1/2006/03/03/mobile-advertising-to-happen-quickly-says-sorrell/

I wonder if they will figure it out on their own?

Russell

Russell Buckley

Simon - totally agree.

Actuallly, on MobHappy, I wrote about the same conference:

"But, it’s pretty clear to me that they (agencies and operators) don’t really know how make it work. I don’t mean to be disrespectful, but they’re like cavemen who know that a couple of sticks can create fire. They just haven’t figured out the rubbing together part yet." http://mobhappy.com/blog1/2006/03/03/mobile-advertising-to-happen-quickly-says-sorrell/

I wonder if they will figure it out on their own?

Russell

Lee Parkinson

Hi Simon, I came across your blog a few months ago and make a point of popping in for a quick 'lurk' - I like what you guys are all about, and also agree with your comments on mobile 'advertising'.
We've been doing some pretty interesting things down here in NZ where we use the pervasiveness of mobiles to create some real fun brand experiences. OK, so far, we've favoured SMS due to the 'lowest common denominator' appeal of it, but even so, linked to live events (either existing or created), we've managed to get people to have a deep engagement with a brand because THEY CHOOSE TO.
Keep up the great work and take a look at our site if you get a moment. I'd love a chance to catch up for a chat next time I'm up in London
Cheers
Lee

Fraser

Hi, Simon
Ok, let's say you're on your mobile phone or wap or a mobizine and you see an advert, what do I as a consumer do next? Do I click, do I cancel my connection, write down the phone number or address and then go to the advertiser's adddress? Too difficult and not worth the consumers effort.

Google has set the standard - view the ad, click to the url.

If someone figures out how to transfer a mobile phone advert to the advertisers telephone number, then that would be worth pursuing.

At the moment, mobile advertising seems too intangible and unmeasurable; like old media.

Warmest Regards
Fraser.

Simon Andrews

Lee - I hear good things about mobile in NZ - particularly a sms paper and rock game - was that you guys? - Do get in touch if you're in London

Simon Andrews

Hi Fraser - completely agree that it has to be made easy - with a clear benefit to the user. On Refresh mobizines, one of the actions from an ad can be to make a phone call. You can also link to a wap site, send an sms etc.
its getting there.
best

Simon Andrews

Hi Russell - they're not going to figure it out on there own - they need people like us to help.
Its going to be a lot of phone - defining a whole new medium!

Lee Parkinson

Simon,
Yes, that was us - we also blew up a battleship ass well :)
Cheers, I will look you up!

Lee

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