The new Sky results show that 1281k households now have Sky+ - double the number in 2004 - and now are in 16% of Sky DTH subscribers homes. 254k signed up in the last 6 months.
Given the reduced churn, it's clear that Sky+ continues to be key to Sky - further evidenced by the 258% increase in marketing Sky +!
Luckily we're going to get some understanding on just how much advertisers are affected by the Ad Avoiding that Sky+ facilitates - we estimate its a £90m problem in lost impacts - Barb have announced they hope to (re)start measuring the impact of PVRs shortly.
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