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Daria

I think it is great such attemps are being done. It gives us valuable knowledge about human’s brain and its reactions to advertising, however I do believe there is need to compile fMRI data with other traditional quantified data. I am very enthusiastic about neuromarketing but we need more integrated multi-source data before we draw any conclucions.

Simon Andrews

I agree Daria - it's just another tool. But the more knowledge we have the better - and its more evidence that the industry needs to embrace data and learning to deliver more effective marketing.

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