Couple of interesting quotes;
" I think there's going to be two kinds of agencies 10 years from now: digital agencies and dinosaur agencies" - Denis Beasejour VP Advertising P&G - 1998
" ....No, many creative executives are not ready for change. There is a profound love affair between creative executives and the little 30-second Hollywood films they create.......There is still a lot of resistance. The advertising industry is a big industry and a lot of people still talk and judge their success by the amount of people who see their TV ads. But today, clients are focused on ROI (return on investment) and are asking us how much interaction was there with the ad. They are asking if the consumer was paying attention. Any advertising professional that isn't obsessed with quality of interaction right now is on the wrong path." - Mark Wnek CEO Lowes New York - 2005
Looks like there are going to be lots of dinosaur agencies, doesn't it? Which type is your agency?
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