News today that Google is launching a service that improves the security if WiFi access. Its not that interesting in its own right but seems to confirm all the rumours that Google intends to launch a massive wifi network.
The benefit to Google is that it would be able to tell where you are and serve you location specific advertising.
The future of advertising is inextricably linked to Google and most of the ad industry don't realise it! Ask your agency how you should be using advertising on Google - and watch for the blank looks.
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