Maybe. This week we've heard; the news about the VW deal with Universal, rumours that a car brand is investing a £3million budget into games and a speech from Dave Droga where he said an upcoming Heineken game for mobile phones had a bigger budget than the TV commercial.
What's next?
addictive!
- addictive!
My new business - the full service mobile agency - Strategy, Creative, Tech & Media
Defining posts
- Branded Utility
- E-consultancy Interview
- Defining loyalty
- It's time to experiment
- The world is flat
- Online advertising adds up
- Wake up call for agencies
- Mobile Advertising: Front Page News
- Ad Avoiders in DM
- The forgotten 99%
- Great TV ads don't need TV
- The challenge for advertising
- Product Placement - ready for prime time?
- Carat forecast $40 billion switch from TV
- IPOD TV - where are the ads?
Recent Comments
- Cameron on Mobile World Congress
- Simon Kendrick on Mobile Fix - February 5
- Simon Andrews on Smartphones bigger than social?
- Michael Schaefer on Smartphones bigger than social?
- Simon Andrews on Smartphones bigger than social?
- Simon on Smartphones bigger than social?
- Hispanic tv advertising on Have a Soulful Christmas
- dino on Have a Soulful Christmas
- Addictivemobile on Ever get bored in meetings? There's an app for that
- Mild_swearwords on Ever get bored in meetings? There's an app for that
What we're reading
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Chetan Sharma: Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
Beck: Got Game: How the Gamer Generation Is Reshaping Business Forever
Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-First Century
Personal, Portable, Pedestrian: Mobile Phones in Japanese Life
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Seth Godin: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Paul Arden: It's Not How Good You Are, It's How Good You Want To Be
Andrew Jaffe: Casting for Big Ideas: A New Manifesto for Agency Managers (Adweek Book S.)
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
Tom Peters: Re-imagine!: Business Excellence in a Disruptive Age
What we're listening to
Technorati
addictive!
- addictive!
My new business - the full service mobile agency - Strategy, Creative, Tech & Media
Comments