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Big Picture is a blog looking at Advertising in the digital age. It is written by Simon Andrews, the founder of addictive! - the full service mobile agency (

Prior to launching addictive, Simon was Digital Chief Strategy Officer for Mindshare.

The blog was first developed for Simons' previous company Big Picture - an agency he launched in 2005 focusing on next generation digital marketing.

It covers interesting developments in advertising, marketing, branded content and digital.

Simon has a huge range of marketing experience; he has launched five agencies including addictive! The first in 95 was a miserable failure but the next 3 were more succesful. He has been a media planner, an account planner and a digital strategist; he has been a Board Director of a major Advertising Agency, a major Media Planning and Buying Agency, a major Direct Marketing Agency and a major Digital Agency.

Prior to launching Big Picture Simon was a Partner in Delaney Lund Knox Warren & Partners - the most successful advertising agency start up in the last 5 years - and Founder/ Chairman of DLKW Dialogue, the award winning integrated division of DLKW

Joining DLKW at the time of their management buy out in 2000 Simon was instrumental in the agencies' development as an integrated agency. Simon built the agencies capabilities in digital, direct and integrated marketing, leading to the launch of DLKW Dialogue in January 2002

Since launch DLKW Dialogue has grown quickly (noted as one of the fastest growing DM agencies in Marketing magazine) and won numerous awards for its work – including a Gold at the DMA awards. Clients included HBOS, Teletext, BAA, COI, Vauxhall & Australia Tourism

Prior to joining DLKW he was one of the three partners who launched Poppe Tyson in Europe in 1996 and subsequently managed the merger with Modem Media in Europe. Modem Media Poppe Tyson grew to become one of Europe's leading interactive marketing agencies with offices in London, Paris and Munich.

Simon was responsible for strategy on all clients (including IBM, Amazon, Citibank, Sony PlayStation, Unilever, and General Motors) in addition to leading the Digital Media and Research teams.

Simon started his career as a Media Planner becoming Media Planning Director of Young & Rubican and then Zenith.

In 1993 he switched to Account Planning and joined Ogilvy & Mather Direct as Strategic Development Director with specific responsibilities for all integrated marketing activity and developing a strategy for how the agency should handle interactive media.

Outside of work Simon enjoys trying to enthuse his two young sons (Ethan 9 and Isaac 6) with his passion for obscure jazz and soul records, and the mighty Leeds United.

Contact Simon at simon (at) bigpictureadvertising (dot) co (dot) uk