Twitter has announced a deal with Vodafone allowing UK users to receieve twitter updates by SMS for free. And sending tweets will be charged as a normal SMS. This gets Twitter back to where it was a few months ago, but back then it had a very small userbase. Now its growing so quickly we think the ability to SMS makes a big difference. Increasingly we see the balkanisation of digital ( focusing on search ( paid and organic), display, social, mobile etc etc) as a barrier to really smart marketing online. The internet is the internet and all the different things that can be done are connected and interdependent; for example all our work shows the best way to calculate the ROI on social is to look at the effect on ogranic search) So this ability to tweet from any phone has a democratising and liberating effect - and we expect it to fuel even faster growth of twitter in this market. Anything social needs a mobile element and anything mobile needs a social element.