As the campaign reaches the end, the Obama campaign has shifted emphasis to getting the vote out, with really interesting contributions from Google with their GoogleVote site - promoted on YouTube too.
MoveON have also joined in with a smart viral video which has been shared around 14 million times.
The back story to this is interesting too.
Whilst much of the attention around the campaigns focuses on both candidates use of digital, I think it is the way Obama has used all media together that is really smart. Helped by collecting huge amounts of money using online, he has invested in TV really smartly. His roadblock with a 30 minute infomercial was a masterstroke - exactly the right way to use TV. He reached over 33 million people on the 7 networks that ran the spot - and has almost 2 million views on YouTube. And he has combined this use of media with excellent organisation of people in nearly every community in the US - primarily using Meetup
This brilliant orchestration of various media is just what communications planning is all about - knowing how to blend paid for media with free, how to accommodate partners efforts and how to let consumers keep and share your content. Its what smart agencies have been pushing for a while - but the old fashioned structure of the marketing business has created some friction. With financial hard times - and a clear demonstration from Obama on just how successful this approach can be - expect brands everywhere to take note.