Whilst everyone now recognises that Obama gave us politics 2.0, fewer people are thinking through how charities can benefit from rise of social media.
The huge potential of online donations is an obvious benefit but we also see that the transparency of social media can be a big differentiator - especially as many charities now behave in rather an unpleasant way. How many times do you need to dodge chuggers on our high streets? How much dull DM do we have to receive? And how many textbook DR ads do we need to see?
One charity that is actively engaging with social media - and using it as part of the product rather than just as a marketing tool - is Child's i Foundation.
Their new blog starts to tell their story, and we think its a story worth following - so we're helping them where we can.
Another charity thats using a smart approach is the Fight for Life appeal. An old friend Malcolm Green has created a really moving film that is a sort of mash up of a charity ad, a documentary and a pop video - which works incredibly well - all promoted through Facebook and You Tube.
Both charities are worthy of your attention - and your money.