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Defining posts
- Branded Utility
- E-consultancy Interview
- Defining loyalty
- It's time to experiment
- The world is flat
- Online advertising adds up
- Wake up call for agencies
- Mobile Advertising: Front Page News
- Ad Avoiders in DM
- The forgotten 99%
- Great TV ads don't need TV
- The challenge for advertising
- Product Placement - ready for prime time?
- Carat forecast $40 billion switch from TV
- IPOD TV - where are the ads?
What we're reading
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
Chetan Sharma: Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
Beck: Got Game: How the Gamer Generation Is Reshaping Business Forever
Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-First Century
Personal, Portable, Pedestrian: Mobile Phones in Japanese Life
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Seth Godin: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Paul Arden: It's Not How Good You Are, It's How Good You Want To Be
Andrew Jaffe: Casting for Big Ideas: A New Manifesto for Agency Managers (Adweek Book S.)
Douglas Holt: How Brands Become Icons: The Principles of Cultural Branding
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