« Interesting times in UK TV | Main | Mobile Fix »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452ec4169e20120a865ce58970b

Listed below are links to weblogs that reference Mobile Fix - February 5:

Comments

Simon Kendrick

Touch is undoubtedly important but what we found in our Brandheld research (link in the url over my name)was that it is the location based features that have the strongest correlation with interest and likelihood to adopt. They offer real, differentiated benefit over activities that can be done on a computer. Just under a third of people were even willing to opt in to receiving information about nearby offers or discounts to them - certainly more valuable to both users and advertisers than standard display!

Simon Kendrick, Essential Research

The comments to this entry are closed.

addictive!

  • addictive!
    My new business - the full service mobile agency - Strategy, Creative, Tech & Media

Twitter Updates

    follow me on Twitter

    Subscribe to email updates

    Search this blog


    What we're reading

    Blog powered by Typepad

    Technorati

    • Technorati

    Mobilise this Blog

    addictive!

    • addictive!
      My new business - the full service mobile agency - Strategy, Creative, Tech & Media