New Ofcom report - Mostly Mobile

Those clever people at Ofcom (the ones David Cameron wants to fire) have published a very interesting report called Mostly Mobile.

Its a 195 pages so I have a bit more to read, but found this very interesting;

Mobile data services on handsets. A growing proportion of mobile users within the UK use smartphones (22), which enable access to more advanced data features.(23) Research suggests smartphone owners are more likely to use mobile data services than owners of other handsets.(24)

22A category of advanced mobile handsets; they run complete operating systems and have relatively large screens and powerful ‘PC like’ processors.

23 23 per cent of all UK handset sales in 2008 were smartphones, compared to only 13 per cent in 2007.

24 Comscore, March 2009, http://www.comscore.com/press/release.asp?press=2759 For example, 77 per cent of smartphone owners use email, 40 per cent use the GPS functionality, and 38 per cent use instant

Well worth a read.

Comments

[Marc]

Smartphones will increasingly become more and more like PCs. Especially if the mobile phone provider will allow tethering. Nice article.