Over the past few days I've seen some interesting pieces of research that suggest mobile is gathering momentum.
Emarketer reported what US consumers would like their phones to do - most of which is feasible - and lots actually happening in Japan.
They also published some data on what UK mobile users are doing with their phones; as ever we believe these figures would be even more impressive if they focused on the fast growing smart phone users - but 9% browsing the internet daily is interesting.
Another emarketer reports looks at the high proportion of mobile users who trust mobile commerce.
Given this data it shouldn't be too surprising to learn that a high proportion of marketers are feeling optimistic about mobile - and planning to increase their spend. So perhaps this quote isn't quite as radical as it sounds;

Comments