The new stats from the Admob team confirm the dominance of smartphones.
Looking at what proportion of ad requests they see, Smartphones account for 37.1% of worldwide traffic. The figures for their key markets are;
- India 29.9%
- Indonesia 28.7%
- Philippines 25.%
- UK 40.3%
- US 37.3%
- South Africa 19.1%
Interestingly whilst the iphone is the dominant handset Nokia is still a key player with 32% of the worldwide smartphone - reflecting the fact the iphone is still niche in Asian markets. To be fair the data is a little skewed as Admob exclude the ipod touch from the smartphone figures.
This dominance is further evidenced by this quote from a very interesting GigaOm post
The spread of the iPhone continues to boost data usage for those operators that distribute the model with O2 reporting that 40% of its data traffic in UK comes from the smartphone market.