PVRs seem like old news now, but we still think the impact is underestimated by the industry.
New data from Sky shows they have 5.4m customers with Sky+ boxes (of which 779k are High Definition). And Freeview recently reported they have sold over 900k Freeview + boxes.
And, whilst we know that BARB data and others suggest this is not quite the case, the majority of PVR users claim to always/almost always fast forward through ads. We wonder how much attention is being paid to these ads?