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Ethan Bauley

I know that you've been working the "create value for end users" meme as long as anyone...

But to be fair: Google rolled out AdWords in 2000 and Eric Schmidt began his CEO tenure in 2001, around the same time Paul Buchheit et al coined "Don't Be Evil"...they've been evangelizing this strategy for years, too.

Just keeping you honest ;-)

Kind regards,

Ethan

Simon Andrews

You're right - and I have huge respect for what Google is doing. Adwords is the purest form of advertising - relevant at exactly the right time. I just like the idea that we're on the same page.
best

Ethan Bauley

Agreed!

If you follow GOOG's strategy as closely as I do, you'll love Harvard Business School's Umair Haque (if you're not reading him already):

discussionleader.hbsp.com/haque

He has created an entire framework, deeply rooted in John Hagel's "edge" research, that exploits the simplicity of "Good v. Evil" as a heuristic for guiding decisions and strategy.

It's the most brilliant stuff on the Internet as far as I'm concerned. His post this morning is a doozy...

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