End of advertising as we know it

The final report from IBM on the End of Advertising is now available - building on previous reports and drawing data from all the usual sources, there are few surprises. But it is still interesting reading and reminds us all that we're living in interesting times.
This chart shows that all the future growth in advertising is coming from  "new" channels.
It highlights our belief that new media is the wrong description - this is all about Now Media