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John Dawson

Maybe it's just me but don't forget that there is a BIG play for the mobile phone networks here as well. Stick an RFID tag in a mobile phone and you can tell where and when a person was exposed to an ad.

As for the WPP move which is the most interesting for the industry at the moment, can't you see MS or Google purchasing Omnicom? I certainly can and i think that would be even more interesting!

simon andrews

I agree the mobile element is going to be big - Google are getting serious about mobile and it will become a key part of search.
I think that a Google or MS could buy a network but I'm not sure what value they'd get - I thnk we'll see MS sell the razorfish part of aquantive soon

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