SMS Marketing - still lots of potential

This data from m:metrics shows the opportunity for SMS permission marketing - but it also shows the potential downside.

We know operators enjoy great success with SMS as a way of talking with their consumers - and they also use MMS very effectively too.

But the number of brands using permission based SMS to build a dialogue is low whilst spam continues to grow.

Like any marketing these days, permission based SMS has to be relevant and either useful or entertaining ( or even both). And brands have to find a way of reminding consumers that they did request the messaging. We're investing in our capabilities in this space (as we are with email marketing) and see it as an ideal continuation of a marketing campaign.

Whilst lots of the talk is (rightly) about the potential for mobile advertising, more traditional mobile marketing still has a big role to play.

Comments

[SHEETAL]

Dear Sir/Madam

Routesms Solutions Limited provides Bulk SMS having tie up with 27 international SMSC covering most of the countries in the world.

Our professional technical team provides 24x7 technical supports which is one of the best in the industry .

We have multiple interfaces to send BULK SMS which includes

1 Our own desktop application freely downloadable from our website www.routesms.com (User Friendly)

2 HTTP API which you can integrate into your system (pl refer specification file "Routesms HTTP specifications" in downloads section of www.routesms.com)

3 .DLL file

4 SMPP interface

We are having the platform to send bulk sms and many other services at a very reasonable rate.

We can offer you a fresh pair of eyes to look at your business and help you develop and grow your business no matter what size or type trough SMS Services.

We don't have setup fee for our services.

If you are keen to market your services or are looking for opportunities to develop such services we are interested in hearing from you.

We can always assured you for the best service's from our side.

Please look forward for our coverage map, visit our website www.routesms.com

Features of Route:

1] Sender: Dynmaic (sender customization allowed )
2] Long sms :Yes
3]. Character set: Full GSM
4]. Concat: YES
5]. binary: YES
6]DLR: YES

7]Coverage: All operators covered

8] SMS Traffic : All Type

9] Protocol Supported: Http / SMPP

Kindly come On MSN and Yahoo_id for futhur discussion and technical queries

MSN ID : sheetal.chandekar@routesms.com
Yahoo ID : sheetalc_routesms@yahoo.com

Thanks & Regards