Comscore have released some interesting figures on Christmas online buying across Germany, France and the UK.
Overall spend is estimated at
- UK 4.0 billion euro
- Germany 5.4 billion euro
- France 1.9 billion euro
- US 18.8 billion euro ($24.6bn)
The data shows that local players dominate visits to the secure sections of retail sites, but both Amazon and Apple are in the top 10 in each market
The IMRG believe the UK figure is higher at £7.66billion - over 12 billion euro - and a 54% increase on the previous year.