Big Picture Advertising: What nice/clever people

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What nice/clever people

Just had a knock at the door, and it's a nice lady from Innocent with a free gift - a couple of boxes of their excellent smoothies.
Complete surprise - but someone remembers filling a form in on their website months ago when they were offering surprise visits.
What nice people!
They're also very smart too - the "enjoy by" dates are imminent, so this is a good way of using up product that might otherwise get chucked out.
New marketing at its best. Thanks Innocent.

August 17, 2006 in New Marketing | Permalink

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I’ve never heard of innocent before. Thank the lord for blogs. What I like about their blog is it’s well, innocent and nice. They have this great post here about doing an in store TV ad. They do stuff themselves and I think that’s great. What’s this... [Read More]

Comments

You lucky man!

Posted by: Surinder | August 17, 2006 at 02:56 PM

They are the best brand EVER.

I just hope that as they slowly grow towards a mass market they will preserve their attitude and the effortlessly cool way they manage their company/brand.

kudos to innocent!
http://nomansblog.typepad.com/no_mans_blog/2006/08/probably_the_be.html

Posted by: Asi | August 18, 2006 at 11:50 AM

i hope they'll always stay the same, and i honestly believe they will...i just wished i could work for them....i reckon it would be just lovely, i bet even the factory workers and what have you are super nice and are never mad that they have to work, i think they probably even sing a happy little song whilst they do there factory things, like packing and checking things.

Posted by: hannah | September 06, 2006 at 06:04 PM

Omg that brand is too cool! I have never seen it before, but that is pretty common in Canada. I wonder if they open to this market.

Posted by: Rene @ Ad-titude | September 08, 2006 at 11:22 PM

you should try and get the canadian rights!

Posted by: Simon | September 11, 2006 at 11:12 AM

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