The BBC had an item last night about a postman who has been telling his customers how to opt out of the unaddressed junk mail that he delivers. Whilst his customers were quite happy about this, his employer was not and is disciplining him.
The item covered the sheer volume of the mail delivered in this way - and it's impact on the Royal mails delicate finances.
And the presenter then referred viewers to the BBC website for details of how to cut down on junk mail.
Does any brand really want to pay for leaflets going to people who don't want to receive them? What century are they living in?
Its time to remember the forgotten 99%
Update - the MPS site (where people go to opt out of DM) is experiencing an exceptionally heavy number of registration requests - please return to the site shortly.