Only 1 in 8 believe TV ads
New research from ITV shows that most viewers don't believe the ads;
This is not an ITV problem - its a problem for the whole marketing industry. It's time to experiment.
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Hi Simon,
I hope all is well.
Not surprising at all. people don't believe the ads, don't like the ads, like to skip the ads.
as you said, time to experiment and NOT to do something like this article: http://tinyurl.com/s63ct
which, if it weren't on the NYT i'd swear its a joke.
all the best
Asi.
Posted by: Asi | June 08, 2006 at 01:15 PM