That doesn't mean television is dead, just that all campaigns needs a digital element these days. Perhaps surprisingly his view is that the prime digital medium will not be the internet as many predict, but the mobile phone. "In a couple of years, most of the information you share, most of the advertising you read, most of the messages you send, most of the music you listen to will transit through your cell phone," he states confidently.
Maurice Levy, the CEO of Publicis talking in an Independent interview
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