Our strategy of having cups of tea with interesting people continues to pay off.
Having a chat with Charlie, the smartest man in music marketing, we learned that over the last few releases for Nelly, more revenue has been earned through video downloads than single sales.
That's a big change, in an industry that is having to change faster than most because of technology. And to us, it's just as significant as the whole Arctic Monkeys story.
Mobile is already the medium of choice for young people and we'll see advertising move there in some form or other. Music label V2 have just launched a music Mobizine with our clients Refresh ( text Mobi V2 to 6333 to download - the international number is 44 7624 806310) and most music companies have a mobile specialist. And the operators are all keen to have the best music content available.
So how do brands get involved? Could product placement in music video be the next big thing? MTV might cover up the sportswear logos but they can't blank the car, the mobile phone or the shop in the background. And the mobile operators aren't regulated in the way the TV stations are.
Watch this space.
UPDATE - just saw that Mobhappy reported that The UK’s Official Charts Company says 7% of the music that accounts for the charts this year has been sold via mobile, about 70,000 tracks per week.
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