We saw it with Honda. The ads are so good that people seek them out online. W&K blogged that over 800k people had watched the new choir ad on the Honda website.
Now the new Crispin Porter ads for VW have provided further evidence. The new ads were posted on YouTube - one of the fastest growing US sites (supporting our view that the web is evolving from a text medium to a video medium) - and are some of the most viewed items. Our favourites are the unpimp my ride series;
If you have a good TV ad, you don't need to spend too much on media as the audience will seek it out
If you have a bad TV ad, you don't need to spend too much on media as the audience will avoid it or ignore it
UPDATE - Weiden & Kennedy claim over 3 million people saw the Choir ad online -in one month!