« Do Super Bowl ads work? | Main | What does the agency of the future look like? »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452ec4169e200d834a8848f69e2

Listed below are links to weblogs that reference Wake up call for agencies:

Comments

Daria

I fully agree with Jhon Stratton. The media and audiences are changing and media, ad agencies can't just sit and wait to adapt. We must create otherwise we evaporate as he predicts. And yes, there is the future in wireless marketing. We are living in the era of screens, with TV screens being replaced by mobile phone screens.

Rob Lura

Agencies are forced to change. Have you checked the new player, Holotof? (http://www.holotof.com)

Very interesting... I don't know if it will work, but these guys are suggesting a new business model of global creative pitches online. If they succeed, well... I think the guy from Verizon will become one of their clients and the Agency scenario will have yet another radical change in the near future.

Elisabetta

I agree too! The horizont is on a screeen (TV, Pc, Mobile etc) and the power of Communication for young people is the Edutainement

The comments to this entry are closed.

addictive!

  • addictive!
    My new business - the full service mobile agency - Strategy, Creative, Tech & Media

Twitter Updates

    follow me on Twitter

    Subscribe to email updates

    Search this blog


    What we're reading

    Blog powered by Typepad

    Technorati

    • Technorati

    Mobilise this Blog

    addictive!

    • addictive!
      My new business - the full service mobile agency - Strategy, Creative, Tech & Media