The world is flat

Spent Christmas reading the amazing book by Thomas Friedmann - The World is Flat. It really conveys just how much the world has changed through the disruptive nature of technology.

And we were struck by how the world of marketing seems to believe itself immune to these trends, despite the clear evidence of how every other facet of business has been changed.

If you doubt the scale of the changes, look at these two charts from a Morgan Stanley presentation;

Just as the future of business is driven by digital opportunities, the future of marketing is going to be driven by digital opportunities.

But that doesn't mean just websites and banners - that's what first generation digital agencies do.

Next generation digital marketing is about using digital opportunities to solve business issues. That's what we do.