Some interesting new stats from the US show the problem for traditional classified ads - traffic at the top 15 US classified sites is up by 80% year on year - and 17% of online Americans have sold something online.
This sort of research shows why Rupert Murdoch is so focused online - as he said in an interview this week;
"I don't know anybody under 30 who has ever looked at a classified advertisement in a newspaper. With broadband they do more and more transactions and jobseeking online."
And Seth Godin hits the nail on the head - asking when you last checked a stock price in a newspaper and pointing to US newspapers reducing the space devoted to stocks. He then asks when you last looked for anything in the classifieds in a newspaper.....
What is so fascinating about the world today, is that no-one knows what happens next; not if you're a traditional media owner, a telecoms company or an agency. So its time to experiment!