Google are running ads for people with a background in set top boxes, iTV, VoD, PVR etc The role is described as understanding how technology is affecting the user experience of the TV viewer and says "You will then identify areas where use of Google's search and advertising technology can enhance this user experience and define appropriate products to deliver these user benefits." So when Google is used to find out what programmes are on, things change quite a lot for broadcasters and advertisers. As we said the other day, the future of advertising is inextricably linked to Google and most of the ad industry don't realise.
If you want to understand Google you must read the new book by John Battelle
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