Is BrightCove the itunes of Video?

BrightCove is a fascinating new software launch by the guys who brought you coldfusion (the web development tool back in the day). Essentially it aims to be the tool that allows you to store video on your hard-drive, set top box or whatever, and access it wherever you like. Just like itunes does for music. Read Om Maliks take - together with a brilliant comment from Alex Rowland.

Its still early days, but the new landscape of TV is beginning to shape up - and so far there is no slot for advertisers - at least not in a traditional sense. Watch this space.