Big Picture Advertising: More on Ad Avoiders

« Ready for Prime Time? | Main | Pirated TV programming »

More on Ad Avoiders

"This new technology will transform the television business," predicted David Poltrack, CBS' executive vice president for research and planning.

Good quote from a good article in the LA Times.

It might only be a £30million problem in the UK right now (read down for the Ad Avoiders post) but if I was thinking of bidding for ITV I'd be running lots of scenario planning.

January 18, 2005 in Ad avoiders | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452ec4169e200d83456f3ab69e2

Listed below are links to weblogs that reference More on Ad Avoiders:

» More on DVR Ad Avoiders from DVR Info Spot
www.bigpictureblog.com Here's some more on DVR ad skipping in the UK from Simon over at Big Picture. Thanks, Simon! Get the full story here.... [Read More]

Comments

Verify your Comment

Previewing your Comment

Posted by: |

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:

Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.